Sales Lead Management
The initial contact with a sales lead responding to a marketing activity is key to establishing a solid business relationship. And let’s face it, most sales organizations just don’t have the time or inclination to follow-up with all leads from marketing campaigns. The Lead Dogs’ Sales Lead Management services ensure that your company:
- Captures leads from all sources into one lead management system.
- Responds to your sales inquiries promptly and professionally.
- Fulfills information requests in the manner requested by the prospect.
- Distinguishes those leads that are qualified as sales-ready today from those leads that should be nurtured over time – and sets the wheels in motion for that nurture.
- Gets sales-ready leads into your sales organizations hands quickly.
- Ranks and reports success metrics so you know which campaigns are working and where to invest future marketing dollars.
- Solicits feedback and tracks results from the sales organization to track ROI and sales satisfaction.
What this means to you is that your sales organization can focus their attention on the leads that represent near-term revenue opportunity. But you still have peace of mind that comes from knowing that inquiries are being tracked, they are having conversations with highly-trained professionals and they are advancing through the buying cycle.
The Lead Dogs’ works with companies including Secure Computing, St. Bernard Software, Microsoft and Adobe to ensure that sales leads are managed effectively. Those leads come from a variety of sources such as trade shows, corporate websites, campaign-specific websites, events and direct mail campaigns to name a few.
To learn more about how a client of ours has leveraged this service, we recommend taking a closer look at a Secure Computing Case Study. As a next step in learning more about our Sales Lead Management service, we suggest exploring our Campaign Reporting capabilities to get a better sense of how we track, measure and report on sales leads. Don’t forget to explore our Lead Nurturing service further to understand the value we bring to taking full advantage of inquiries that represent long-term potential for your company.
We welcome the opportunity to speak with you further about your sales lead management needs and invite you to call us at 800-710-2926 or send us at e-mail at info@leaddogs.com.