Partner Recruitment and Channel Development

Need partners/resellers for your product? The Lead Dogs has worked with companies, including Microsoft and EarthLink, to help them build their reseller base and realize new sales opportunities.

Our Partner Recruitment process starts with developing a quality list of organizations that look like the kinds of companies with whom you already work and then developing a partner profile. Once all groundwork has been laid, we then call into each target company to talk about their needs and your partner program to see if there's a fit. If so, we take the appropriate next step based on your requirements (ie: signing them up or sending qualified partners to your channel recruitment managers).

Read our channel development case study to learn how Microsoft cut their partner recruitment costs in half – and hit goal half-way through the program! Or, give us a call a 1-800-710-2926, send us an email, or use our Contact Us form.