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Penetrate New Markets with our Account Development Program

If you sell to multi-national and very large corporations, you know how difficult it is find and contact the decision makers in various departments or subsidiaries. This is where The Lead Dogs' Account Development program comes in.

A solution unique to the direct marketing industry, our Account Development process reveals the competitive dynamics of your prospects' industry with insight into how those dynamics influence their purchasing decisions.

You'll learn why a decision maker in one department may be "on board" with your product while another in a different department may not. And, due to our systematic approach, you'll realize increased sales returns and ROI because more sales opportunities and contacts are uncovered across a greater portion of large potential customers.

The bottom line? Your sales team will spend more time selling to qualified leads as The Lead Dogs eliminates the time spent on intensive tasks associated with defining selling strategies and digging into large accounts.

The Account Development program includes the following:

  • A comprehensive list of companies in one industry or several industries
  • Research into all areas of targeted companies, including subsidiaries, divisions, and the current state of the business
  • Identification of all key contacts and/or decision makers
  • Qualification of all contacts in order to understand unique interests, needs, and preferences
  • Comprehensive, in-depth Account Profile

For more information about our Account Development services, contact us via email or call 1-800-710-2926.

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Do's For a Successful Marketing Event
  1. Choose lists carefully
  2. Leverage the Internet
  3. Use a proven guideline to time event promotion
  4. Don't cram the event together
  5. Qualify while promoting
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