If you’re looking for “practical/tactical” tips you can put to use right away, the marketing and sales articles below are a good place to start. You’ll find tips for improving direct mail lead generation, what to look for when outsourcing your telemarketing function, and why its important to score your leads.
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Maximize B-to-B Lead Generation with a One-Page Direct Mail Letter
Five Power Tips for Boosting List Performance
The Difference Between B-to-B and B-to-C Lead Generation
In Lead Management, The Best Process Wins
Insourcing vs. Outsourcing Telemarketing
Top-level Activities for Marketing and Sales Teams
Set Expectations by Scoring Your Leads
One Reason Telemarketing Has Such a Bad Reputation
Data Enhancement Not Just for B-to-C Anymore
Give Your Sales Organization a Gift That Keeps on Giving